2/2 - Review of Case Study Discussion

   To end our Case Study period, we did a discussion. This was the prompt:

• What is a case study?
• Why is it important in media? 
• Name some companies you researched for this assisgnment and why you chose them.
• What was your case study on?
• Briefly define convergence and synergy, horizontal and vertical integration, cross-media, globalization. 
• Do you feel you learned anything new about media and how it works? Elaborate. 

My response:

A case study is an observing of how a motion picture is produced, created, and the business behind it. Case studies are important in media because they analyze the motion of films in the industry and their influence with audiences, businesses, and the industry itself. Some companies I researched was Warners Bros., which was the main production company for the Harry Potter series, which is what me and my partner did our case study on. Convergence is the blending of media platforms. Synergy is the interaction between two different productions within media. Horizontal integration is where a company acquires or merges with competitors at the same level of the supply chain. Vertical integration is where a company owns or controls multiple stages of the supply chain, such as production, distribution, and exhibition. Cross-media is distributing content across multiple channels. Globalization is which media content, technologies, and corporations cross national boundaries, creating an interconnected global media landscape. Yes, I learned the business behind the making of Harry Potter, which was interesting to learn how much of everything went into making these films.